Privacy Policy
This policy explains how Data Reality (“Data Reality”, “we”, “us”) handles personal information when you visit datareality.ai (the “website”) or contact us through it.
It covers this website only. Use of the Data Reality platform (for example through Partner Login) is governed by your organisation’s agreement with us.
Who we are
The website is operated by DataReality LLC, 250 Parkway Drive, Suite 150, Lincolnshire, IL 60069, United States, which is the controller of the personal information described here.
For any privacy question or request, contact us at support@thedatareality.com.
Information we collect
Information you give us
When you send a request through the Get a Demo contact form, we collect:
- your name
- your email address
- the subject and message you write
We also record the date and time of the request and a random request reference. If you email or call us directly, we receive the information you include in that email or call.
Please don’t include sensitive information (such as health information) in the form.
Information collected automatically
We use Google Analytics 4 to understand how the website is used. It records:
- the pages you view, the page you came from and the website or campaign that referred you
- approximate location (country and city), device type, browser and screen size
- interactions on the website, such as clicks on Get a Demo, our phone number or email address, and Partner Login, and whether a demo request was sent successfully
Google Analytics 4 does not log or store IP addresses. We have turned off Google signals and ad personalisation, and we don’t send your name, email address or form contents to Google Analytics.
Our hosting provider, Amazon Web Services, processes technical data such as your IP address and browser details to deliver the website and keep it secure. These server logs are kept for 14 days.
How we use your information
| Purpose | Information | Legal basis (UK and EU GDPR) |
|---|---|---|
| Replying to your enquiry and arranging a demo | Contact form and correspondence | Steps at your request before entering into a contract, and our legitimate interest in responding to business enquiries |
| Understanding and improving the website | Google Analytics data | Our legitimate interest in running a useful website. Where the law requires consent for cookies, we only set them with your consent (see Cookies) |
| Keeping the website secure and available | Technical data processed by our hosting provider | Our legitimate interest in protecting the website |
We don’t sell your personal information, and we don’t use it for automated decisions that have legal or similarly significant effects on you.
Cookies
The website itself doesn’t use cookies. Google Analytics sets the following cookies:
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors | 2 years |
_ga_FV8BC8BS93 | Google Analytics | Keeps track of your visit (session) | 2 years |
Visitors in the European Economic Area, the United Kingdom and Switzerland: we don’t set these cookies. Google Analytics only receives cookieless pings that don’t identify you, which Google uses for aggregate modelling.
We don’t use advertising cookies. You can block or delete cookies in your browser settings, or install Google’s Analytics opt-out browser add-on.
Who we share information with
We share personal information only with service providers that help us run the website and respond to you, under contracts that require them to protect it:
- Amazon Web Services: website hosting and delivery
- Google: website analytics (Google Analytics)
- Microsoft: email, used to receive and answer your enquiries
We may also disclose information if the law requires it, to protect our rights or the safety of others, or as part of a merger, acquisition or sale of our business.
International transfers
Our team and service providers are located in the United States, Canada and the EMEA region (Europe, the Middle East and Africa), so your information may be processed outside the country where you live. Where the law requires it, we use appropriate safeguards for these transfers.
How long we keep information
- Contact form enquiries and related correspondence: 7 days, unless you become a customer, in which case your organisation’s agreement applies.
- Google Analytics data: 14 months, after which Google deletes it.
Your rights
Depending on where you live, you may have the right to:
- access the personal information we hold about you
- correct information that is wrong or incomplete
- ask us to delete your information
- object to, or ask us to restrict, how we use it
- receive your information in a portable format
- withdraw consent at any time, where we rely on consent
To use any of these rights, email support@thedatareality.com. We may need to confirm your identity before responding. If you are in the EU or UK, you can also complain to your local data protection authority.
California residents can ask to know what personal information we collect, use and disclose, and ask us to delete or correct it. We don’t sell personal information or share it for cross-context behavioural advertising. We won’t treat you differently for using these rights.
Security
We use technical and organisational measures to protect personal information, including encrypted (HTTPS) connections to the website. No method of transmission or storage is completely secure, so we can’t guarantee absolute security.
Children
The website is intended for business users and isn’t directed at children under 16. We don’t knowingly collect their personal information.
Links to other websites
The website links to other sites, such as LinkedIn. Their privacy practices are governed by their own policies.
Changes to this policy
We may update this policy from time to time. The current version is always published on this page.
Contact us
- Privacy requests: support@thedatareality.com
- Sales: sales@thedatareality.com
- Phone: (608) 856-4757